A services hub page is a router. It takes someone who is not sure where to go and gives them a clean path to the right service. If your menu is starting to look like a catalog, a hub page is usually the fix.
This is different from a long dropdown or a mega menu. Those patterns can work when you have a lot of depth, but they still need clear labels and strong structure. The Nielsen Norman Group’s guidance on menu design is blunt about it: menus should make options visible and understandable, not hidden behind confusing structures. Menu-design checklist
A services hub is not a catalog
The tricky part is restraint. The hub is not a place to list every deliverable or internal capability. It is a decision page. If someone lands here, they should be able to answer three questions fast: is this the kind of work I need, am I a fit, and what should I click next.
This is where the services overview page becomes the backbone of your site. It is the bridge between a short global menu and the deeper pages like the business websites service page. If your hub is vague, your service pages do all the heavy lifting and most people never get there.
Use labels that carry information scent
Navigation labels are little promises. People choose links based on how likely they think a page will answer their question. Nielsen Norman Group calls this information scent, and it comes down to the label, the context around it, and what the visitor already knows. Information scent
In practice, this means using buyer language. “Growth website” or “lead generation site” is clearer than an internal term. If a label needs explanation, the hub fails. If you are reworking your page structure, compare your labels against the service page anatomy guide and the navigation patterns article to keep everything consistent.
Route to landing pages, not endless menus
A hub works best when it hands off to proper service pages. If you still have multiple service layers, route to a landing page that offers a clear next choice rather than a cascading menu. That keeps the buyer oriented and reduces menu friction.
If you are not sure how deep your content should go, the one-page vs multi-page guide helps you decide where detail lives and where a hub should stop.
Connect the hub to proof and pricing
The hub should not be isolated. It should connect to credibility and cost without dumping those details on the same page. A clean pattern is to link each service to a proof path and a pricing path. That can be a few case studies and a consistent pricing approach.
If you want serious buyers to self-qualify, add a clear route to the project brief. For lighter inquiries, keep your contact option visible and make the transition feel easy. The contact page guide shows how to keep that step focused.
Make the hub feel like the rest of the site
A hub is part of the credibility story. If it feels like a directory and nothing else, it will undercut the tone you set elsewhere. Tie it back to your positioning and trust cues. The about page strategy guide is useful here because it shows how to support the hub with real credibility signals rather than empty claims.
If you want to sanity check whether your hub is working, look at what happens after a buyer clicks. Are they reaching the right service page and staying there? Or are they bouncing back to the menu? If they keep circling, the hub is too vague.
