SaaS instrumentation strategy: activation, retention, and reliability signals that matter
How to instrument SaaS products so teams can act on behavior, not just collect more events.
Build a clean robots.txt with a visual rule builder, live validation, and path testing. Copy or download instantly.
Choose an industry template that matches your platform, then customize the crawl rules to control how search engines access your website.
Choose a preset template that matches your platform (WordPress, Shopify, etc.) to get started quickly with industry-standard rules.
Customize the rules by adding/removing paths, configuring user agents, and setting up sitemaps for your specific needs.
Quick-start templates for popular platforms and use cases.
Standard WordPress robots.txt configuration
Drupal CMS with standard protection rules
Joomla CMS with administrator protection
Ghost publishing platform configuration
Strapi headless CMS configuration
Contentful headless CMS setup
Configure crawl permissions, user agents, and sitemap locations.
Preview your generated robots.txt file, check for validation warnings, then download it to upload to your website's root directory.
User-agent: * Disallow: /admin/ Disallow: /private/ Sitemap: https://example.com/sitemap.xml
After uploading robots.txt to your website's root directory (yoursite.com/robots.txt), test how search engines will interpret your rules for specific URLs.
Test how search engines will interpret your robots.txt rules for specific URLs and user agents.
Get answers to common questions about robots.txt directives, user-agent targeting, crawl-delay settings, and how to test and deploy your robots.txt file.
Select your website platform (WordPress, Shopify, Next.js, etc.) to start with a preset, or build from scratch. Add Allow/Disallow rules by specifying paths you want to control. Set user-agent targets (like Googlebot), add crawl delays if needed, and include your sitemap URL. Click "Generate" to create your robots.txt file.
"Disallow" blocks search engines from crawling specific paths (e.g., "Disallow: /admin/"). "Allow" explicitly permits crawling, useful for overriding broader Disallow rules. For example, you might disallow "/wp-admin/" but allow "/wp-admin/admin-ajax.php" for functionality.
After generating, use the built-in URL tester to check if specific paths are blocked or allowed. Upload the file to your site root (yoursite.com/robots.txt), then test in Google Search Console's robots.txt Tester. Our generator includes testing instructions for your specific platform.
Use "*" to match any sequence of characters and "$" to match the end of a URL. Examples: "Disallow: /*.pdf$" blocks all PDF files, "Disallow: /*?*" blocks URLs with parameters. The generator includes wildcard examples and validates your syntax.
Use "*" for all search engines, or target specific bots like "Googlebot", "Bingbot", or "Facebookexternalhit". Most sites only need "*" rules. Specific user-agents are useful when you want different rules for different crawlers (e.g., stricter rules for aggressive bots).
Set crawl-delay only if your server is struggling with bot traffic. Most sites don't need it. If you do, start with a small delay. Too high delays can slow down indexing. The generator warns if your delay might hurt SEO.
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