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Slow websites cost real money. See exactly how much performance improvements could increase your revenue with our data-driven calculator.
Calculate the revenue impact of optimizing your website performance
Website speed isn't just a technical metric—it's your revenue engine. Here's exactly how performance impacts your bottom line.
Google's Core Web Vitals directly impact your search ranking and user experience
LCP
How fast your main content appears
FID
How quickly users can interact
CLS
How stable your layout is
Our calculations are based on real-world data from Google, Akamai, and 100+ optimization projects
We apply proven conversion improvement rates: 7% increase per second faster load time, based on Google's extensive research and industry benchmarks.
Your traffic X improved conversion rate X average order value = potential monthly revenue increase from performance optimization.
We use conservative multipliers (50-80% of theoretical maximum) to ensure realistic projections based on actual client results.
Performance improvements compound over time through better SEO rankings, reduced bounce rates, and increased customer lifetime value.
Data sources: Google Core Web Vitals research • Akamai performance studies • 100+ client optimization projects
Get answers to common questions about Core Web Vitals, page load times, conversion rate impact, and how to calculate the ROI of performance improvements.
Enter your current site metrics (load time, bounce rate, monthly visitors, average order value). The calculator will show potential improvements in Core Web Vitals and estimate revenue impact. You can adjust performance improvement sliders to see different scenarios and their projected ROI.
LCP (Largest Contentful Paint) measures loading - how long your main content takes to appear. FID (First Input Delay) measures interactivity - how quickly your page responds to user actions. CLS (Cumulative Layout Shift) measures stability - whether elements jump around during loading. Lower is better for all three.
The calculator uses industry research showing 1-second load time improvements typically increase conversions by 7-12%. It factors in your current traffic, conversion rates, and average order value to project revenue gains. Results are based on real data from Google studies and client projects.
Check Google PageSpeed Insights, Core Web Vitals report in Google Search Console, or Google Analytics 4. For bounce rate and conversion data, use Google Analytics. If you don't have exact numbers, the calculator includes industry averages you can use as starting points.
Results are based on Google research and data from 100+ optimization projects. While every site is different, most businesses see results within 15-25% of projections. E-commerce sites typically see higher impact than content sites. Use results as estimates for planning, not exact predictions.
Conservative (20-40% improvement): Basic optimizations like image compression and caching. Moderate (40-70% improvement): Code optimization and modern loading patterns. Aggressive (70%+ improvement): Complete architecture overhaul with cutting-edge techniques. Most sites achieve moderate improvements.
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